Webflow vs WordPress: Which Is Better? Comparison (2020)

Webflow is an online tool for building websites that enables you to build beautiful websites that are responsive. It has a user-friendly website builder and editor for the frontend, a large selection of templates for websites, and support for building online stores.

Even though it is free to sign up for Webflow and design a website, if you want to publish your website online, you will need to sign up for a premium plan.

With many fascinating features, Webflow is a modern website building solution, but how does it compare to the most popular CMS on the market?

We take a closer look at Webflow in this article, and see how it compares to the WordPress version that is self-hosted.

What is offered by Webflow and WordPress?

Without any understanding of coding, Webflow and WordPress can both be used to create stylish professional websites. This type of service is known as a ‘content management system’ (CMS) because it allows users to use a graphical user interface to publish blogs, news websites, business websites, portfolios, online shops, and more.

Pre-made website templates of high quality are available on both platforms, but you can design your website from scratch, if you prefer.

In Webflow, using the Webflow Designer, unique designs are created. It’s a modern drag and drop page editor that allows typography, colors, elements, layouts, and more to be customized.

In the core version of WordPress, you can customize your website design with the WordPress theme customizer and use the WordPress block editor (also known as Gutenberg) to create media-rich posts and pages.

As most administrative tasks are handled for you, Webflow is undoubtedly a simpler solution to use. This involves website hosting, SSL certificates, optimization of search engines, and backups of websites.

As you can expand your website in thousands of different ways using plugins, WordPress is a more flexible solution. With updates, security, and general website maintenance, you have to take a more hands-on approach. Managed WordPress hosting companies have taken over many of these responsibilities over the last few years, so it’s not as big an issue as it once was.

Simplicity of Use

It is a breeze to sign up for Webflow. You just need to enter your email, desired password, and name. A few questions about your technical experience and the type of website you want to create will then be asked to answer.

Although Webflow allows you to create a website using a blank canvas, selecting one of the available templates would be better for beginners.

If you have never used a website page builder before, as the interface has dozens of buttons, you may find the Webflow Designer a little daunting at first. Video tutorials can help you understand everything, but just playing around with a pre-made template is the best way to familiarize yourself with the user interface.

The Designer for Webflow

It is possible to find everything related to publishing content in the Webflow Designer. This involves the design of your website, pages, CMS collections, and products for e-commerce. Using CMS collections, blog posts, categories, projects, events, listings, and other content types can be created.

You can configure website settings, hosting, billing, SEO, backups, third party service integrations, and more in the dashboard area.

Project Configurations

With WordPress, before you can enter any website details, you need to install the software.

WordPress will be installed for you by most website hosting companies, which saves you from manually having to do it.

If you are looking to write blog posts and pages, a more user-friendly experience than Webflow is provided by the WordPress block editor. It’s less powerful from a design perspective, but I think WordPress’ minimal approach to editing will suit bloggers and writers.

Using the WordPress theme customizer, most WordPress themes enable you to modify your website design. The Customizer is easy to use, like the block editor, but sometimes it can be cumbersome to continuously jump back and forth between settings.

The Block Editor for WordPress

On the left-hand side of the admin area, you can find the main admin menu for WordPress. Everything, including posts , pages, themes, plugins, and settings, can be controlled from here.

Configuring WordPress should be convenient for beginners, but since WordPress is a self-hosted solution, you need to adopt a more hands-on approach to security, updates, and performance.

Managing a WordPress website is much easier than it was before, with WordPress’ automated update system and managed WordPress hosting companies taking care of hosting, security, and backups.

General Settings of WordPress

While WordPress has an editor and theme customizer that is user-friendly, Webflow is undoubtedly easier to use. All major administrative tasks are taken care of by the service so that you can concentrate on your website.

User Interface and Templates

The templating system at Webflow is fantastic. A description, screenshot previews, and a list of features can be seen for each template. Templates can be previewed in the browser or within the Webflow Designer.

The quality of templates on offer is high, but only about 100 website templates are available to choose from. 46 of these templates are free to download, with premium themes ranging between $19 and $149.

Templates for Free Webflow

The market for third-party Webflow templates is quite thin, although you will find some third-party Webflow templates through marketplaces such as Flowbase.

Webflow Designer is a publishing solution that is all-in-one. This is where you add content, where you add products from the shop, and where you make changes to the design of your website. It’s at the heart of Webflow and the service’s great selling point, although it takes a while to initially load the interface.

A large number of elements, including animations, transitions from CSS, symbols, images , videos, and other media, are available. Pre-made layouts can be used to construct pages in seconds and the structure of the page can be viewed using the built-in navigator.

To alter its design, size, colors, and more, all you have to do is click on a part of your page.

For developers, too, there are some helpful options, including a style manager and an option to export code such as HTML, CSS , and Javascript. My favorite feature is interactions, as they allow you to set triggers for certain actions. For example, when a visitor hovers over a part of the page or when they are scrolling, you can animate an element.

Managing images was one aspect of the designer that I found frustrating. It’s straightforward to upload images, but it feels clunky to manage existing images.

Managing Webflow Pictures

In comparison, a more refined experience is given by the WordPress media gallery.

You have access to a huge collection of free and premium themes and plugins, as WordPress has the largest community of website owners and developers online.

In the official WordPress themes directory, there are around 4,000 free WordPress themes and over 10,000 free and premium designs are available from third-party developers.

The process of installing new themes has been simplified by WordPress. Themes listed on WordPress.org can be installed directly in the admin area, and third-party themes can be uploaded in ZIP format.

WordPress Themes

While Webflow Designer is more polished than anything natively offered in WordPress, WordPress users have access to WordPress plugins like Elementor, Divi Builder, and Beaver Builder for page building.

Thousands of new design options are unlocked by these frontend page editors and give you more advanced design options than Webflow, such as templating systems, enhanced marketing integration, and large layout libraries.

Webflow has a nice collection of templates for websites, but you don’t get the same choice of templates you get with WordPress and other platforms for publishing.

Webflow Designer is fantastic from a design standpoint and more powerful than anything found in the core version of WordPress. In WordPress, however, you can significantly extend design features using plugins, something you can not do in Webflow.

Functionality of CMS

Webflow enables you to add pages easily and assign them to folders. It is really helpful to have this hierarchical way of managing pages. You can define the title, page bias, and SEO settings for each page. Pages can also be password protected.

Page Manager for Webflow

As with your layouts, pages are edited in the same way. This can be helpful in some instances, as it allows you to see how your content will look on your website, but if you write a long article, it can be a frustrating experience , especially as text formatting options are limited to bold, italic, and link insertion.

A bigger issue is that every Webflow website is limited to 100 pages (it doesn’t count as pages for CMS collection items such as blog posts, menus, and portfolios). The Webflow service is a somewhat arbitrary restriction and something that limits what you can do with it.

Editing a Frontend Page

Webflow groups blog posts with other types of content, such as items from the portfolio, recipes, members of the team and others. So you need to add a new “CMS Collection” item when you want to add new content.

In practice, this setup functions really well, but writing in-depth content is still restrictive. Whether you edit in the backend or frontend of your website, only a few formatting options are available, and there are too many things happening on the page to let you focus on writing.

Edit the Backend Blog Post

WordPress, on the other hand, is a veritable system of content management. There are no restrictions on how many posts , pages, users, or images you add. Using WordPress plugins, custom post types allow developers to add other content types. This enables WordPress to be transformed into websites for membership, forums for discussion, and more.

As you add more plugins, WordPress can get a little bloated, but there is no denying that it is one of the most powerful and most flexible solutions available online. Even Webflow can be integrated into a WordPress website.

While not as minimal as the Ghost blogging platform, in the WordPress block editor, I’ve always found writing content to be a joy.

The full-screen editor mode removes the admin menu of WordPress so that your article is all you see. You just need to click on the + icon at the top of the page to load available content blocks whenever you want to add rich media content.

Writing a WordPress Article

The classic editor is still available to those who prefer writing in a “what you see is what you get” (WYSIWYG) style editor, and you can also edit content on the frontend of your website using a page builder WordPress plugin.

Classic Editor for WordPress

Webflow is a capable solution that allows you to add many content types. The limit of 100 pages is something you should be aware of, though this restriction shouldn’t be an issue for most website owners, particularly as content such as projects, clients, listings, and events are stored as collection items.

A more powerful content management system is WordPress. There are no limitations on how many items you add, and custom post types for WordPress allow you to expand the platform in many great ways. It’s also a more pleasant experience to write long-form content.

Ecommerce Services

Webflow lets you create an online shop at the click of a button. Plans start at an efficient $29 per month rate, which is about the same cost as using alternative solutions such as BigCommerce, Shopify, and Squarespace for e-commerce.

You can both sell physical and digital items through your Webflow store. New products and categories can be added at any time and custom product fields, product variants, sales prices, coupons, and promotions can be defined. For each region around the world, rules for taxation and shipping can also be set, and all orders can be viewed on a dedicated order page.

eCommerce Products Webflow

Webflow lets you accept payments using credit cards, Stripe, Apple Pay, Google Pay, and PayPal from over 200 countries.

For each product sold, there is a transaction fee of 2 percent, but if you upgrade to the Ecommerce Plus plan, this fee is removed.

Transaction Fees for Webflow eCommerce

WordPress remains the most popular website platform for store owners, even though Webflow is an interesting e-commerce option.

This is primarily due to the WooCommerce e-commerce WordPress plugin, which powers more online stores than any other solution. It’s a user-friendly plugin that allows you to build anything from simple stores to sophisticated online markets.

WooCommerce Service

Flexibility is the reason so many individuals use WordPress’ e-commerce solutions such as WooCommerce and Easy Digital Downloads. There are thousands of free and premium WordPress plugins available to help you significantly expand functionality, giving store owners an open canvas for their store.

While WooCommerce and Easy Digital Downloads are free to download and use, be aware that to gain the functionality you need, you may need to purchase premium plugins. The cost of running your shop can be greatly increased by this.

Support Aid

It ‘s important to have access to high-quality support, no matter what platform you choose.

I recommend checking out Webflow University to get a better understanding of what Webflow can do, as it features hundreds of video courses, lessons, and tutorials to help you get the most out of the platform. You should also check out the Webflow blog, as they publish useful tips and examples of websites created using Webflow on a regular basis.

Webflow, unfortunately, does not provide 24/7 support. From Monday to Friday, their support ticket system is active between 6:00 am and 6:00 pm (Pacific Time). Webflow aims to provide a response between 24 and 48 business hours to support tickets, meaning that tickets created on a Friday may not be responded to until the following Tuesday. This is a little disappointing, especially as 24/7 support is provided by rivals such as Squarespace and WordPress.com.

Webflow has an active discussion forum on a positive note where you can ask for assistance, and there are regular community events that you can attend. There’s also a status tool to help you check the operational status of the service.

So how are users of WordPress getting help?

WordPress.org has a large area of documentation that helps you learn about the platform and solve common issues that you may face. With WordPress being the most popular way to build websites, tens of thousands of WordPress tutorials will also bring up a quick online search.

You can ask for assistance in the WordPress.org support forums if you need support, although be aware that getting good support on the official support forums can be a little bit hit and missed as other WordPress users provide help.

There is no way to get direct help from WordPress itself, since the self-hosted version of WordPress is an open source solution, but the vast majority of website hosting companies help customers solve problems with WordPress. The level of support you receive varies from business to business, but WordPress hosting services such as WP Engine offer 24/7 support for customers.

Supporting the WP Engine

Webflow has a large area of support and documentation, but I would love to see them reduce their ticket response times and also offer weekend support.

For most owners of WordPress websites, their hosting company provides support. Therefore, when you choose a host for your WordPress website, you should take the quality of support into consideration.


With their annual membership costing around 20 percent less than the monthly option, Webflow has a transparent pricing policy.

Signing up for Webflow and creating two unique projects is free. Be aware that the free account is only for testing, really. It does not allow you to add pages and also limits a couple of other features.

For $24 per month, you can boost the number of projects to 10 and add unlimited projects for $42 per month. When you pay annually, these rates decrease to an effective rate of $16 per month and $35 per month.

When you need to collaborate with team members, extra users can also be added to the top Pro plan.

Webflow pricing plans

You will need to choose one of the three site plans available when you are ready to publish your project online. These plans retail at $15, $20, and $45 a month, respectively. The effective rates of these plans will decrease to $12, $16, and $36 per month if you pay annually.

From a traffic point of view, Webflow ‘s pricing is highly competitive. Their basic plan permits 25,000 monthly visitors, allows 100,000 for their CMS plan, and allows a whopping 1,000,000 for their business plan.

Webflow does limit plans in other ways, however. The Basic Plan, for example, does not allow visitors to search through your content and you can not allow other people to edit your website. For entry-level users, this makes the CMS plan a more practical choice because it adds search, allows three content editors, and allows 2,000 collection items (blog posts, menu items, portfolio items, etc.) to be stored.

Webflow restricts all websites to 100 static pages, as I discussed earlier. For most companies, this shouldn’t be a problem because key pages such as your about and contact pages can be stored as static pages and other types of content can be published using collection items.

Three e-commerce plans are available on their website for those who want to sell products. At $42, $83, and $235 per month, they retail. Such plans are reduced to an effective rate of $29, $74, and $212 per month when paid annually.

The CMS plan is based on the Standard Ecommerce Plan. It allows for 500 goods, 3 staff accounts, and $50,000 in annual sales.

The Business Plan is the basis of the Plus plan. It eliminates the transaction fee of 2 percent and raises your product allowance to 1,000, employee accounts to 10, and annual sales to $200,000. 3,000 products, 15 employee accounts, and unlimited annual sales are allowed in the Advanced plan.

eCommerce Plans for Webflow

As the monthly costs of Webflow are fixed, it’s fairly straightforward to figure out how much your service will cost you if you know your traffic levels and your profit rates for e-commerce.

While WordPress is free to download, there are many other things you need to take into consideration. Potentially, the effective cost of using WordPress could be less than, or significantly more than, Webflow.

It all depends on what package you choose for website hosting, what WordPress theme you are using, and what premium WordPress plugins you rely on to run your website.

For instance, SiteGround’s GrowBig plan provides 20 GB of storage, unlimited website installations, and 100,000 monthly visitors for only $9.99 per month. In contrast, for 30 GB of storage, 5 WordPress installations, and 100,000 monthly visitors, Kinsta charges $100 per month.

The cost of running a WordPress online store varies greatly, too. Using free plugins such as WooCommerce and Easy Digital Downloads, you can build a simple online shop, but you could end up spending thousands of dollars each year to get the additional functionality you need to run your shop.

Final Thoughts: WordPress vs Webflow

Webflow and WordPress are both great solutions for website building.

Comparing the cost of two solutions is always difficult as you need to take into account so many factors. Think about the type of website you want to build, your budget, and how hands-on you want to be with web site maintenance to help you make the right decision. You may find that, for some projects, Webflow will be a better fit, while WordPress will be better for others.

I believe that for beginners, small website owners, and those who want to launch an online shop, Webflow is a great choice. It is competitively priced and the service takes care of many of the time-consuming aspects of running a website so that you can concentrate on content creation and website marketing.

Pros of Webflow:

The Webflow Designer is wonderful,

Beginner-friendly, beginner-friendly

Affordable pricing plans

Cons for webflow:

It can be frustrating to write long-form articles

Limited to a hundred pages

Relatively small selection of templates for websites

While Webflow has some useful options for developers and designers, the more powerful website building platform is undoubtedly WordPress. How many pages you add, how many people can edit your website, or what page builder you use for website design are not limited to you. You are also free to change the e-commerce solution you are using.

For writers, too, WordPress is the better solution. As in Webflow, the editing experience does not feel cramped and distracting, and using plugins, you can completely change your writing and design setup.

Pros of WordPress:

Huge selection of templates and plugins for websites

The largest online community of websites

More flexible than solutions for hosted websites

Cons from WordPress:

Needs periodic updates and security checks

Feels a bit bloated in some regions

While it may be cheap to run small sites, WordPress websites are usually more expensive to operate.

To learn more about what they can do, be sure to test both platforms out for yourself. With Webflow, you can sign up and create a test website free of charge.

WordPress is free to download too. Using a local development environment like WAMP or XAMPP, or taking advantage of a free trial offered by hosting companies, you can test it for free.

Have good luck.

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